Whenever four mathematics majors launched OkCupid in March 2004, that they had a fundamental belief that information will be the way the dating internet site would distinguish the organization when you look at the crowded internet dating market.
“People believe that people turn online for dating simply because they require anyone to find their true love for them, but we think it is since you want a more impressive pool of individuals to select from,” stated Sam Yagan, CEO of OkCupid, who additionally founded TheSpark.com, manufacturer of SparkNotes, a brand name of academic research helps. “Data is key to sorting through most of these people.”
Unlike internet internet sites online dating services like Match.com, OKCupid is free, relying alternatively on a marketing model. It will help provide it a younger demographic for the 7 million users. Whenever a person signs up, she or he is expected to think about some concerns to inquire about a potential partner. Concerns are priced between passions, to hobbies and life style choices. An average of, an OkCupid individual responses about 250 various concerns, providing the dating internet site a massive amount of information and, consequently, insights into people’s choices.Continue reading